What is USO?

USO stands for User Search Optimization.

This term is widely used by Patrick Heijmans and others. You should not think of search engine optimization, but user optimization.

So think about how a user will search for your service or product. It is also important that you optimize your page for the user based on the search term.

Think like a customer and not a search engine.

So try to write your texts in a way that makes them easy and easy to read for your customers. Don't go putting in all the keywords just because some tools tell you to. It's a different way of thinking, but one that can help you rank better ánd sell more.