Google shopping

Google Shopping ads are product ads. They show a picture of your product, with a title, price, store name and more. Shopping campaigns allow you to promote your online store's offerings, generate more traffic to your online store and find more relevant leads.

Google Merchant center

Before having your ads visible in Google shopping (via Google Ads), you need to have your merchant center set up.

Through your Google Merchant Center, you send product data to Google. You can then use this to create shopping campaigns in Google Ads. In the merchant center, you specify the location of your feed and then you can set it to update automatically. Keep in mind that some article properties are mandatory.

unique ID
title
description
image link
link
Google product category
availability
price
state
brand
shipping
global trade item number (GTIN)
MPN (if your new product did not receive a GTIN from the manufacturer)
Adult (if a product contains adult content)